Case Study: Transforming a B2B SaaS Start-up into a Significant Industry Player
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Client Background XYZ Solutions*, a B2B SaaS start-up, was established as an MRO (Maintenance, Repair, and Operations) marketplace. Despite its innovative approach, XYZ Solutions faced challenges in market penetration, product scaling, customer retention, and operational efficiency. To address these issues,…
Case Study: Transforming an Edtech Company by Optimizing the GTM Plan
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Client Background The client, a B2B SaaS start-up* in the Edtech sector, was established as a digital publisher combining traditional textbooks with cutting-edge technology. Despite its innovative approach, the start-up faced significant challenges in market penetration and operational efficiency, impeding…
